Commerce brands and subscription apps · EU · UK · North America

Attention in. Money out. We rebuild everything in between.

Ads, pages, pricing, paywalls, churn, and the agents that keep it all running. We probe what blocks the buy, diagnose the leaks in 3 days, fix the path, then lease or hand over the agents that keep money moving.

Diagnosis in 3 business days Fixed fee, no overage Agents live in 10 business days Ownership transfers on request No lock-in, no exit fee Objection Probe in 7–14 days
$100M+

in incremental revenue generated across DTC, subscription and freemium monetization.

12 yrsIn GTM, growth, monetization, pricing and paywalls
3 daysTo your Diagnosis, or you do not pay for it
10 daysTo an agent live inside your tools
Where the experience comes from
Gen Digital brands
Our own
Start here

Probe.

7–14 days. We run creative probes designed to surface objections, not vanity ROAS. Losing and winning angles both count. You get a ranked map of what actually blocks the buy, tied back to revenue.

Most teams only read ads that convert. We also mine the ones that don't — comments, ignores, angry replies, “too expensive”, “does it work”, “cancel later” — and price what those objections are costing you.

Commerce

Where the buy dies

Meta and Google probes (TikTok on request) across hooks, offers and angles. Comment and engagement mining. Creative autopsy of what dies before the click and after.

Apps

Where the trial stalls

Install and paywall-adjacent probes. Store and in-app message patterns. What users say when they hit trial, price or cancel.

You get

A ranked objection map

  • Ranked objection map
  • Revenue cost per theme
  • Creative angles to kill, keep or scale
  • Feeds straight into Diagnosis, Ad Engine and agents

Probe can stand alone or run into Diagnosis. If you continue into a module, the Probe fee is credited the same way the Diagnosis is today.

Start here

Diagnosis.

3 days. We take your funnel apart and tell you where the money is going, what each leak costs, and what to do about it first.

When a Probe has already run, Diagnosis starts with real objection data, not only analytics and funnel screenshots.

Nobody else audits a funnel in 3 days. It comes off your first module.

Path: Probe → Diagnosis → module, or jump straight to Diagnosis if you already know the funnel is the problem.

3Business days, start to report
Commerce
Ads, landing and product pages, cart, checkout, email flows, support conversations
Apps
Install ads, store listing, onboarding, activation, paywall, pricing, cancellation flow
You get
Every leak priced and ranked, objection themes tied to those leaks, plus a 90-day plan you can run yourself
Why this is nobody's job

Everyone owns a piece. Nobody owns the path.

Something has to earn the click. Something has to keep the promise it made. Something has to turn intent into payment. And at any point a customer asks a question nobody is there to answer.

Commerce calls that last step a checkout. Apps call it a paywall. Same problem, same money. Your creative agency is paid by the asset and stops at delivery. Your CRO consultant starts at the landing page and never sees what the ad promised. Support is filed as a cost and measured on deflection, which is the opposite of the job it is actually doing.

The difference

Agency, tool, or waaghaus.

Agency

Juniors and process.

An agency gives you juniors and keeps the process. Work stays inside their system, not yours.

Tool

Output, nobody accountable.

A tool gives you output and keeps nobody accountable. Assets and dashboards, but no owner.

waaghaus

Agents on volume. Seniors on judgement.

We put agents on the volume, seniors on the judgement, and hand you the whole thing when we are done.

That is what I want
The work

Four things we do.

Before the click

Ad Engine

One angle that works, turned into every ad format you need. Video, static, search and feeds, in every market you sell in.

What lands

An agreed number of assets across the formats you pick, on a schedule. Or the engine itself, built inside your business.

  • Meta and Google to start
  • TikTok, Reddit and app on request
  • Priced per delivery, agreed up front
  • On brand, or we rebuild it free
  • Optional Probe-fed brief: objections and losing angles become the creative brief, so volume is not random
The first payment

Conversion

Turning the traffic you already paid for into more paying customers. Pages, offers, onboarding and paywalls, on web and in app.

What lands

Rebuilt pages, offers and onboarding, live in production, with the lift in conversion rate and incremental purchases.

  • Landing and product pages
  • Offer ladders and purchase triggers
  • Onboarding, activation and paywalls
  • Email that chases non-converters
  • Paywall and checkout paths stress-checked against top objections from Probe or support
Every payment after

Monetization

Getting more from the customers you already have. What they pay, how often, and how long they stay.

What lands

New pricing, packaging and upgrade paths, live and instrumented so you can see what each change earns.

  • Pricing, tiers and packaging
  • Upgrade paths and upsell
  • Renewals and churn saves
  • Winback and reactivation
  • Cancel-save and winback flows written against the objections that actually show up, not generic discount scripts
Done for you

AI Agents

The jobs your team does over and over, done by agents instead. We build inside your stack alongside your team, live in ten business days. Lease them (we run), or take ownership (you run).

What lands

A working agent inside your stack, with the prompts, code and accounts handed to you.

  • Objection agentReads every conversation, ranks what stops people buyingCore flywheel: objections → ads → pages → paywall → back into the agent.
  • Creative agentBuilds and tests ad variants across every channel
  • Support agentWeb and in-app chat, 24/7, in every language you sell in
  • Voice agentOn a real phone number and in the browser, 24/7
  • Experiment agentRuns page and funnel tests, calls the winners
  • Pricing agentWatches tiers, trials and churn, flags what to change
  • Marketing agentCampaign setup, budgets, briefs and QA
  • Competitor agentTracks rival ads, pricing and pages as they change
  • Copy agentProduct and catalogue copy, written per market
  • Reporting agentYour numbers ready before the week starts

How agents are sold.

Lease — default for Always On

  • Monthly. The agent stays live in your tools
  • We monitor, re-score and ship fixes
  • Best when you want the outcome without hiring an owner

Own — handover

  • Same agent, keys transferred: prompts, code, accounts
  • Optional monthly tuning
  • Best when you want the asset on your books

What is in a delivery.

Video
  • UGC and avatar-led
  • Product demo and feature
  • Voiceover over b-roll
  • Static turned to motion
  • Hook variants off one body
  • 9:16, 1:1, 4:5, 16:9
  • 6s, 15s, 30s cuts
  • Subtitled and voiced per language
Static
  • Product on background
  • Lifestyle composites
  • Offer and price overlays
  • Carousel sets
  • Comparison and before-after
  • Review and testimonial cards
  • Native and feed-style
Search and feeds
  • Keyword clusters by intent
  • Responsive search assets
  • Headlines and descriptions at volume
  • Negative keyword sets
  • Product feed titles
  • Feed descriptions and attributes
App and localisation
  • Store screenshots
  • Preview video sets
  • Store listing keywords
  • Every asset per market
  • Written for the market, not translated

A delivery is a fixed number of assets across the formats you pick, on an agreed schedule. Priced before it starts. If a delivery does not match your approved brief and brand guidelines, we redo the whole thing at no cost.

Under the hood

Look inside it before you buy it.

Everyone selling agents shows you a demo and a price. Here is the whole thing, on a page, before you have paid anything.

Reads
Your catalogue, live order data, shipping and returns policy, and every support conversation you have ever had.
Does
Answers the question, looks up an order, starts a return, offers an alternative when something is out of stock.
Will not
Invent a policy, promise a delivery date it cannot verify, or give a discount without a rule you wrote.
Escalates
On anger, on any refund above your threshold, and on anything it scores as uncertain. To a named person, by a route you pick.
Judged on
A test set built from real questions out of your own inbox. Scored before it goes live, re-scored every week after.
You see
Every conversation, every action it took, and what it cost, in your own tools rather than a dashboard you rent from us.
Feeds
The objections it hears most, ranked by what they are costing you, straight into next month's ads and landing pages.

That last line is the point. A support agent that only deflects tickets is a cost saving. One that tells you why people are not buying is a growth instrument.

The loop

Objections in. Money out.

A support ticket is not a cost centre if you read it as demand data. Probe finds what the market rejects. Diagnosis prices the leak. Ad Engine and Conversion attack it. Monetization keeps the customer. Agents keep the loop running, so you are not paying juniors to rediscover the same objection every quarter.

Probe → Diagnosis → Fix (Ads / Conversion / Monetization) → Agents (lease or own) → Always On → back to Probe

How you buy it

Own it, or let us run it.

Pick per module. They do not have to match.

We run it
You own it
One off
ProjectWe do the work. You get the results.
HandoverWe build it. You own it and run it.
Ongoing
Always OnWe run it. Work ships every month.
Handover, plus tuningYou run it. We tune it monthly.
Agent Lease
Ongoing · We run itA named agent, or a set, rented monthly inside your stack. Not a vague retainer — a defined agent with a scoreboard.
Convert any timeSwitch a leased agent to handover whenever you want the asset.

Everything either side of the payment sheet is ours to fix. We know exactly what Shopify, Apple and Google lock down, so nothing gets promised that cannot be built.

Buy the service, lease the agent, or buy the asset. Most suppliers cannot sell you all three.

Ongoing

Always On.

Agents watching your numbers every morning, not every quarter. Anything moving against you gets flagged the same day, usually with the fix already shipped.

Money

Spend, revenue, creative cost, and margin per order or per subscriber. Refunds, chargebacks, returns.

Funnel

Every step from impression to activation, payment and renewal, ranked by what the drop-off costs you.

Voice

Every support and Probe conversation read and sorted into the objections costing you the most, fed back into ads, pages and paywalls the same week.

Alerts

Flagged the same day, with a recommendation, and where it sits inside a module or a leased agent, a fix already live.

How the work gets done

Agents do the volume. Specialists make the calls.

Every agency staffs your account with juniors, because seniors do not scale and somebody has to cut the two hundred variants, read the four thousand support tickets and rebuild the page. We gave that work to agents.

What is left is judgement, and judgement is the only thing we put people on. Where a project needs a specialist we do not have in house, we contract one and tell you who they are before they touch your account.

No logo wall here and no founder photo. waaghaus is new. What you can judge us on is how the work is built, who does it, how fast it ships, and who owns it at the end.

What to expect

What you actually get.

1

Probe (optional, 7–14 days)A ranked objection map from live creative probes.

2

Day 3The diagnosis. Every leak found, priced and ranked, plus a 90-day plan in order.

3

Day 5A fixed quote for whatever you pick. No hourly billing, no overage.

4

Week 2First work live. A page in production, ads running, or an agent answering customers.

5

Every weekA written readout. What changed, what it moved, what is next.

6

Lease or handoverKeep us on the agent monthly, or take the keys.

First three clients

waaghaus is new. The first three clients get a reduced rate in exchange for a named case study and a quote once the work is done. After that the rate goes to list. Mention it on the call.

Suitability

We are wrong for most people.

Hire us if

  • You spend real money on ads every month
  • You sell online, or you sell a subscription in an app
  • Your product already sells and the problem is the path to it
  • Someone there can look at a bad number without flinching

Do not hire us if

  • You are pre-revenue. There is nothing to test yet
  • You want a brand film
  • You want a deck
  • You want someone who agrees with the brief
  • You want us to invent demand that is not there
Risk

Four guarantees. No downside.

3 days, or it is free

Your Diagnosis lands within 3 business days of us getting access. If it is late, you do not pay for it.

Fixed fee, quoted first

Every module is priced before anything starts. No hourly billing, no overage, no invoice you did not see coming.

On brand, or we redo it

If a delivery does not match your approved brief and brand guidelines, we rebuild the entire delivery at no extra cost until it does.

You own all of it

Files, code, agents, prompts, accounts. No lock-in, no exit fee, no platform you have to keep renting from us.

Questions

Before you book the call.

Who is this for?

Scale-ups already spending on paid acquisition or with a live subscription business. Typically doing $2M–$20M in revenue, with a team, a stack, and enough traffic that a 10% lift is real money.

How is this different from an agency?

Agencies charge per asset and per hour, so scope is the constraint. We charge a fixed fee per module and let agents do the volume, so variant count is not a budget line, tests ship weekly instead of quarterly, and pricing is modelled against your actual margin before it runs.

How is this different from a tool?

A tool gives you a dashboard and a login. We give you the agents live inside your stack in 10 business days, running the work, with humans on the outcome. You can take ownership on request.

What does the Diagnosis actually deliver?

Three business days. A written map of every revenue leak in your funnel, sized and ranked by payback, with the specific fixes we would ship. If we miss the three-day deadline, you do not pay for it.

Do you work with our stack?

Yes. Shopify, custom checkouts, RevenueCat, Stripe, Paddle, Adjust, Amplitude, GA4, Segment, Braze, Klaviyo, and the ad platforms. If it has an API, agents can drive it.

Who owns the work?

You do. Agents, prompts, pages, models and playbooks transfer to your team on request. No lock-in, no exit fee.

How much does it cost?

Fixed fee per module, agreed up front, no overage. The Diagnosis is priced separately and is refunded against the first month if you continue.

What is Probe?

A 7–14 day creative objection sprint. We run probes to learn what blocks the buy, including from the ads that lose. You get a ranked objection map with the revenue cost. It can stand alone or feed the Diagnosis and the modules.

Can we lease agents instead of owning them?

Yes. Lease is the default when you want Always On. Handover and ownership stay available on request, same as today. No lock-in either way.

Do we have to start with Probe?

No. Start with the Diagnosis if the funnel is already the known problem. Start with Probe if creative and messaging are noisy, or you want objection truth before you rebuild anything.

Start with a Diagnosis.

3 days. Every leak in your funnel, priced and ranked, with a plan to fix it. It comes off your first module.

Book a call

Start with a Probe.

7–14 days. Ranked objections from live creative. Credited if you continue.

Book a call