Commerce brands and subscription apps · EU · UK · North America

Attention in. Money out. We rebuild everything in between.

Ads, pages, pricing, paywalls, churn, and the agents that keep it all running. 3 days to find what is broken. Then we go and fix it.

Start with a Diagnosis See the work
Diagnosis in 3 business days Fixed fee, no overage Agents live in 10 working days Ownership transfers on request No lock-in, no exit fee
$100M+

in incremental revenue generated across DTC, subscription and freemium monetization.

12 yrsIn GTM, growth, monetization, pricing and paywalls
3 daysTo your Diagnosis, or you do not pay for it
10 daysTo an agent live inside your tools
Where the experience comes from
Gen Digital brands
Avast AVG Avira CCleaner
Our own
ctg.show
Start here

Diagnosis.

3 days. We take your funnel apart and tell you where the money is going, what each leak costs, and what to do about it first.

Nobody else audits a funnel in 3 days. It comes off your first module.

3Business days, start to report
Commerce
Ads, landing and product pages, cart, checkout, email flows, support conversations
Apps
Install ads, store listing, onboarding, activation, paywall, pricing, cancellation flow
You get
Every leak priced and ranked, plus a 90-day plan you can run yourself
Why this is nobody's job

Everyone owns a piece. Nobody owns the path.

Something has to earn the click. Something has to keep the promise it made. Something has to turn intent into payment. And at any point a customer asks a question nobody is there to answer.

Commerce calls that last step a checkout. Apps call it a paywall. Same problem, same money. Your creative agency is paid by the asset and stops at delivery. Your CRO consultant starts at the landing page and never sees what the ad promised. Support is filed as a cost and measured on deflection, which is the opposite of the job it is actually doing.

The difference

Agency, tool, or waaghaus.

Agency

Juniors and process.

An agency gives you juniors and keeps the process. Work stays inside their system, not yours.

Tool

Output, nobody accountable.

A tool gives you output and keeps nobody accountable. Assets and dashboards, but no owner.

waaghaus

Agents on volume. Seniors on judgement.

We put agents on the volume, seniors on the judgement, and hand you the whole thing when we are done.

That is what I want
The work

Four things we do.

Before the click

Ad Engine

One angle that works, turned into every ad format you need. Video, static, search and feeds, in every market you sell in.

What lands

An agreed number of assets across the formats you pick, on a schedule. Or the engine itself, built inside your business.

Already has it

No per-asset pricing, because the two hundredth variant costs what the first did.

  • Meta and Google to start
  • TikTok, Reddit and app on request
  • Priced per delivery, agreed up front
  • On brand, or we rebuild it free
Book a call
More purchases

Conversion

Turning the traffic you already paid for into more paying customers. Pages, offers, onboarding and paywalls, on web and in app.

What lands

Rebuilt pages, offers and onboarding, live in production, with the lift in conversion rate and incremental purchases.

Could have

We ship tests weekly, not quarterly, because writing and building variants is not the constraint any more.

  • Landing and product pages
  • Offer ladders and purchase triggers
  • Onboarding, activation and paywalls
  • Email that chases non-converters
Book a call
Every payment after

Monetization

Getting more from the customers you already have. What they pay, how often, and how long they stay.

What lands

New pricing, packaging and upgrade paths, live and instrumented so you can see what each change earns.

Could have

Every price test gets modelled against your actual margin before it runs.

  • Pricing, tiers and packaging
  • Upgrade paths and upsell
  • Renewals and churn saves
  • Winback and reactivation
Book a call
Done for you

AI Agents

The jobs your team does over and over, done by agents instead. We build inside your stack alongside your team, live in ten working days.

What lands

A working agent inside your stack, with the prompts, code and accounts handed to you.

  • Support agentWeb and in-app chat, 24/7, in every language you sell in
  • Voice agentOn a real phone number and in the browser, 24/7
  • Creative agentBuilds and tests ad variants across every channel
  • Experiment agentRuns page and funnel tests, calls the winners
  • Pricing agentWatches tiers, trials and churn, flags what to change
  • Marketing agentCampaign setup, budgets, briefs and QA
  • Objection agentReads every conversation, ranks what stops people buying
  • Competitor agentTracks rival ads, pricing and pages as they change
  • Copy agentProduct and catalogue copy, written per market
  • Reporting agentYour numbers ready before the week starts
Book a call

What is in a delivery.

Video
  • UGC and avatar-led
  • Product demo and feature
  • Voiceover over b-roll
  • Static turned to motion
  • Hook variants off one body
  • 9:16, 1:1, 4:5, 16:9
  • 6s, 15s, 30s cuts
  • Subtitled and voiced per language
Static
  • Product on background
  • Lifestyle composites
  • Offer and price overlays
  • Carousel sets
  • Comparison and before-after
  • Review and testimonial cards
  • Native and feed-style
Search and feeds
  • Keyword clusters by intent
  • Responsive search assets
  • Headlines and descriptions at volume
  • Negative keyword sets
  • Product feed titles
  • Feed descriptions and attributes
App and localisation
  • Store screenshots
  • Preview video sets
  • Store listing keywords
  • Every asset per market
  • Written for the market, not translated

A delivery is a fixed number of assets across the formats you pick, on an agreed schedule. Priced before it starts. If a delivery does not match your approved brief and brand guidelines, we redo the whole thing at no cost.

Under the hood

Look inside it before you buy it.

Everyone selling agents shows you a demo and a price. Here is the whole thing, on a page, before you have paid anything.

Reads
Your catalogue, live order data, shipping and returns policy, and every support conversation you have ever had.
Does
Answers the question, looks up an order, starts a return, offers an alternative when something is out of stock.
Will not
Invent a policy, promise a delivery date it cannot verify, or give a discount without a rule you wrote.
Escalates
On anger, on any refund above your threshold, and on anything it scores as uncertain. To a named person, by a route you pick.
Judged on
A test set built from real questions out of your own inbox. Scored before it goes live, re-scored every week after.
You see
Every conversation, every action it took, and what it cost, in your own tools rather than a dashboard you rent from us.
Feeds
The objections it hears most, ranked by what they are costing you, straight into next month's ads and landing pages.

That last line is the point. A support agent that only deflects tickets is a cost saving. One that tells you why people are not buying is a growth instrument.

How you buy it

Own it, or let us run it.

Pick per module. They do not have to match.

We run it
You own it
One off
ProjectWe do the work. You get the results.
HandoverWe build it. You own it and run it.
Ongoing
Always OnWe run it. Work ships every month.
Handover, plus tuningYou run it. We tune it monthly.

Everything either side of the payment sheet is ours to fix. We know exactly what Shopify, Apple and Google lock down, so nothing gets promised that cannot be built.

Buy the service, or buy the asset. Most suppliers cannot sell you one at any price.

Ongoing

Always On.

Agents watching your numbers every morning, not every quarter. Anything moving against you gets flagged the same day, usually with the fix already shipped.

Money

Spend, revenue, creative cost, and margin per order or per subscriber. Refunds, chargebacks, returns.

Funnel

Every step from impression to activation, payment and renewal, ranked by what the drop-off costs you.

Voice

Every support conversation read and sorted into the objections costing you the most, fed back into ads and pages.

Alerts

Flagged the same day, with a recommendation, and where it sits inside a module, a fix already live.

How the work gets done

Agents do the volume. Specialists make the calls.

Every agency staffs your account with juniors, because seniors do not scale and somebody has to cut the two hundred variants, read the four thousand support tickets and rebuild the page. We gave that work to agents.

What is left is judgement, and judgement is the only thing we put people on. Where a project needs a specialist we do not have in house, we contract one and tell you who they are before they touch your account.

No logo wall here and no founder photo. waaghaus is new. What you can judge us on is how the work is built, who does it, how fast it ships, and who owns it at the end.

What to expect

What you actually get.

1

Day 3The diagnosis. A written document with every leak found, priced and ranked, and a 90-day plan in order.

2

Day 5A fixed quote for whatever you pick. Priced before anything starts, no hourly billing, no overage.

3

Week 2First work live. A page in production, ads running in your account, or an agent answering customers.

4

Every weekA written readout. What we changed, what it moved, and what is next. Numbers, not a status call.

5

At handoverThe keys. Files, code, prompts, agents and accounts, all transferred to you.

First three clients

waaghaus is new. The first three clients get a reduced rate in exchange for a named case study and a quote once the work is done. After that the rate goes to list. Mention it on the call.

Suitability

We are wrong for most people.

Hire us if

  • You spend real money on ads every month
  • You sell online, or you sell a subscription in an app
  • Your product already sells and the problem is the path to it
  • Someone there can look at a bad number without flinching

Do not hire us if

  • You are pre-revenue. There is nothing to test yet
  • You want a brand film
  • You want a deck
  • You want someone who agrees with the brief
  • You want us to invent demand that is not there
Risk

Four guarantees. No downside.

3 days, or it is free

Your Diagnosis lands within 3 business days of us getting access. If it is late, you do not pay for it.

Fixed fee, quoted first

Every module is priced before anything starts. No hourly billing, no overage, no invoice you did not see coming.

On brand, or we redo it

If a delivery does not match your approved brief and brand guidelines, we rebuild the entire delivery at no extra cost until it does.

You own all of it

Files, code, agents, prompts, accounts. No lock-in, no exit fee, no platform you have to keep renting from us.

Questions

Before you book the call.

Who is this for?

Scale-ups already spending on paid acquisition or with a live subscription business. Typically doing $2M–$100M in revenue, with a team, a stack, and enough traffic that a 10% lift is real money.

How is this different from an agency?

Agencies charge per asset and per hour, so scope is the constraint. We charge for the outcome and let agents do the volume, so you get 200 ad variants for the price of two, tests shipped weekly instead of quarterly, and pricing modelled against your actual margin before it runs.

How is this different from a tool?

A tool gives you a dashboard and a login. We give you the agents live inside your stack in 10 working days, running the work, with humans on the outcome. You can take ownership on request.

What does the Diagnosis actually deliver?

Three business days, one deck. Every revenue leak in your funnel, sized in dollars, ranked by payback. If we do not find enough to pay for the engagement, you do not pay for the Diagnosis.

Do you work with our stack?

Yes. Shopify, custom checkouts, RevenueCat, Stripe, Paddle, Adjust, Amplitude, GA4, Segment, Braze, Klaviyo, and the ad platforms. If it has an API, agents can drive it.

Who owns the work?

You do. Agents, prompts, pages, models and playbooks transfer to your team on request. No lock-in, no exit fee.

How much does it cost?

Fixed fee per module, agreed up front, no overage. The Diagnosis is priced separately and is refunded against the first month if you continue.

Start with a Diagnosis.

3 days. Every leak in your funnel, priced and ranked, with a plan to fix it. It comes off your first module.

Book a call